Last Friday I had the privilege of speaking to the Gravette Kiwanis Club about dairy. I chose to talk about the dairy checkoff program because many consumers do not know that the national dairy promotion program was produced by dairy farmers,for dairy farmers and is funded by America's dairy farmers. Because Kiwanis is an international civic organization that works to improve children's health, I really enjoyed telling the members about the Fuel Up To Play 60 program that the dairy farmers are sponsoring in partnership with the National Football League. As a dairy farmer, I am very proud that our money is being used to give children information and incentive to improve their nutrition choices and exercise habits for life long health. Fuel Up To Play 60 is now being implemented in two-thirds of our nation's schools (more than 60,000), reaching 36 million students. The uniqueness of this program is that it engages students directly to take the lead in helping make their schools and communities healthier. Learning to make good nutriton choices and developing exercise habits is a great prevention for obesity and other chronic illnesses. You can learn more about the dairy checkoff program at http://www.dairycheckoff.com/. Before leaving the meeting, we had a drawing for an insulated shopping bag donated by Midwest Dairy (http://www.midwestdairy.com/). My hope is that each member left with new information and understanding about the dairy industry and the nutritious product that we produce!
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